Stacy McGranor is the founder of Blueprints & Playbooks, a consultancy built to help sports and entertainment organizations solve urgent operational gaps and turn fan experience into a competitive advantage. With more than 15 seasons across the MLB, NBA, MLS and NHL—including nearly a decade with the San Jose Sharks and a recent role as customer experience second-in-command at the Australian Open—McGranor specializes in stepping in as a fractional leader or embedded operator when teams need immediate execution. Her work spans ticketing, marketing and fan experience, with a focus on building customer journey maps, service blueprints and data-driven playbooks that connect fan expectations to business outcomes. Known for being a “just get it done” presence, she brings both strategic clarity and hands-on execution to organizations navigating high-pressure moments.