Creative Con 2023 Schedule
The Fawcett Center
2400 Olentangy River Rd.,
Columbus, OH 43210
The FREE day-long conference (meals and parking included) will feature instructional sessions, hands-on training, career readiness, exclusive behind-the-scenes facility and studio experiences on three tracks:
- Inspiration Module: Photo & video creative shoots
- Photo shoots: How to do it?
- Communication with staff/team
- Technical side
- Video built into photo shoots.
- Concepts
- Editing
- Organizing
- Internal communication (Slack)
- Working with athletes
- Engagement Module: Brand building (team/organization)
- Discovery
- Research methods
- Mood boards
- Campaign concepts
- Key art
- Assets for brand building
- Case studies
- NIL
- Copyright/trademark
- Fan engagement
- Efficiency Module: What’s next in social media, tech and ideation
- Power of mobile
- Real-time content posting
- Vertical 9:16 posting
- Tools, implications and outcomes
- Workflow (CreativeCloud)
- Execution/outcomes
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Schedule (breakfast, lunch and snacks are included):
- Continental breakfast: 8:30-9:15 a.m.
- Intro and Keynote: 9:15-9:45 a.m. "Why creatives matter so much in sports"
- Session 1: 10-11:20 a.m.
- LUNCH (visit Schottenstein basketball trophies, uniforms, shoes): 11:30 a.m.-12:30 p.m.
- Session 2: 12:30-1:50 p.m.
- Session 3: 2-3:20 p.m.
- Contest: Develop game-day materials (TOGETHER) 3:30-4:30 p.m.
- Networking: 4:30-5 p.m.