SSI Director Nicole Kraft appeared on Spectrum News recently to discuss the continued popularity of women's sports, in light of the NCAA basketball tournament.

Kraft spoke with reporter Kennedy Chase and cited the “Caitlin Clark Effect,” and said women’s basketball popularity isn’t stopping just because Clark moved on to the WNBA. 

“The evidence is showing that the passion for women’s sports has only increased. And women’s basketball specifically,” said Kraft.   

In fact, Kraft said the popularity for women’s college basketball has grown even more. 

Watch the complete interview.