The Sports and Society Initiative will join with Ohio State Athletics creative team and College Creatives Collective to present the second CREATIVE CON conference to bring together students and professionals in the college athletic space to explore skills and careers in graphic design, videography, photography and social media.
The event will be organized in conjunction with Ohio State Athletics and Director of Creative Services Andy DeVito. Space is limited--register today!
Registration is FREE (meals included).
Creative Con brings together students and professionals in the college athletic space to learn skills from the creatives who know them best, including renowned experts in graphic design, videography, photography and social media. The day-long conference will feature instructional sessions, hands-on training, career readiness, exclusive behind-the-scenes facility and studio experiences and more.
Our all-day conference will feature three tracks, and all attendees will cycle through each module with a cohort:
- Inspiration Module: Photo & video creative shoots
- Photo shoots: How to do it?
- Communication with staff/team
- Technical side
- Video built into photo shoots.
- Concepts
- Editing
- Organizing
- Internal communication (Slack)
- Working with athletes
- Engagement Module: Brand building (team/organization)
- Discovery
- Research methods
- Mood boards
- Campaign concepts
- Key art
- Assets for brand building
- Case studies
- NIL
- Copyright/trademark
- Fan engagement
- Efficiency Module: What’s next in social media, tech and ideation
- Power of mobile
- Real-time content posting
- Vertical 9:16 posting
- Tools, implications and outcomes
- Workflow (CreativeCloud)
- Execution/outcomes
Schedule (breakfast, lunch and snacks are included):
- Continental breakfast: 8:30-9:15 a.m.
- Intro and Keynote: 9:15-9:45 a.m. "Why creatives matter so much in sports"
- Session 1: 10-11:20 a.m.
- LUNCH (visit Schottenstein basketball trophies, uniforms, shoes): 11:30 a.m.-12:30 p.m.
- Session 2: 12:30-1:50 p.m.
- Session 3: 2-3:20 p.m.
- Contest: Develop game-day materials (TOGETHER) 3:30-4:30 p.m.
- Networking: 4:30-5 p.m.
Trainers include:
- Clay Bollinger, West Virginia University Athletics
- Kristen Coldsnow, West Virginia University Athletics
- Andy DeVito, Ohio State Athletics director of creative and branding
- Cory Favor, Orange Barrel Media
- Bri Gazmarian, Ohio State athletics social
- Joe Gemma, Ohio State basketball designer/photographer/social
- Kevin Griffin, associate vice president, brand engagement services & partnerships
- Bradley Jack, Bradley Jack Designs
- Carter Kennedy, Slate
- Danny Kraft, Ohio State Athletics student designer
- Ben Major, Ohio State men's basketball
- Ethan Miller, Ohio State football, assistant director, creative media
- Kirsten Nagel, Adobe
- Alex Penrose, Ohio State Athletics director, Video and Photography
- Sammy Silverman, SammySilv., Inc.
-
Katie Tsukamoto, Columbus Blue Jackets manager of digital media and content strategy
Creative Con '23 will be held at the Fawcett Center with FREE parking. To register visit: https://go.osu.edu/creativecon23
